What should you read this week if you have 5 minutes?
Lefsetz does it again: he write a checklist for the new music business paradigm:
- Match your music to visuals
- Constantly create
- Ask your fans to help
- Music is your calling card: sometimes it should be free, the key is to charge for it in different forms
- Forget trying to make it by the old rules
- Only you will know if you’ve made it: use your own metrics
Read the whole article here. The post is inspired by an article by Damian Kulash from OK Go, which you also should read.
And finally there is an insightful post about how to use Facebook and Twitter to generate leads to your own website. It’s a case study about KISS. The problem with this band is that the amount of Facebook fans increases, but that the visits to the official website decrease.
