What should you read this week if you have 5 minutes?
Lefsetz does it again: he write a checklist for the new music business paradigm:
- Match your music to visuals
- Constantly create
- Ask your fans to help
- Music is your calling card: sometimes it should be free, the key is to charge for it in different forms
- Forget trying to make it by the old rules
- Only you will know if you’ve made it: use your own metrics
And finally there is an insightful post about how to use Facebook and Twitter to generate leads to your own website. It’s a case study about KISS. The problem with this band is that the amount of Facebook fans increases, but that the visits to the official website decrease.