Here comes your weekly homework: my selection of things to read.
There is a long interview on Hypebot with Aaron Ray, the online strategist for, among others, Linkin’ Park. He has a very intelligent view on the future of the music business and society. It is really worth to read the whole interview, but I would like to cite this small part:
Almost all marketing and economic plans from say, before 2007, are worthless. The plan was to service radio so that brick and mortar retail would respond and people would buy a CD and chart on a single publication. Repeat. Once MySpace was bought by Fox and YouTube by Google- all bets were off. Word of mouth is what was empowered.
Read part 1 and part 2 for the whole interview.
There is a good story about how Amanda Palmer used Bandcamp to earn $ 15,000 in a couple of minutes. Everybody’s dream about direct-to-fan sales.
And we end with two nice tutorials about the Google family:
10 Free Google Tools to Manage Your Music Career
HOW TO: Use Annotations to Promote Your Brand on YouTube
