I am not the first to tell this, but recently an excellent white paper has been written by Virginie Berger. The footprint of good digital music strategy in ONLY 25 pages.
The complete article is available in PDF and on Slideshare.
If you want to read only one thing in 2010 about a digital strategy, read this. And keep reading my blog, of course, because my blog is here to tell you about these really important resources 
Let’s quote Virginie’s introduction: what will you learn from this white paper?
- If you are a band but don’t have a website, then you have just failed your career
- MySpace is so 2004, but it’s still a good idea to create your MySpace page.
- Facebook, but why?
- Knowing your fans is vital, but what is the best data-analysis?
- Why register on Bandcamp? Because it’s like MySpace but slightly better.
- You might not be Lady Gaga, but you can learn how to get 1 million of viewers on Youtube
- Why email and newsletter are still a weapon of mass seduction?
- Nobody uses Twitter but it reaches everybody
- Flickr, Wikipedia, Deezer, Spotify… strange words but you should use them!
- SEO is not a disease but a medicine actually
Don’t miss it!
